Four digital films feature influencers representing their fragrance of choice from the brand's latest range
The award-winning cruelty-free boutique perfumery Shay & Blue has launched its “Be Real” campaign. The campaign is one of the brand's most ambitious to date covering multiple TV platforms, press and socials.
Shay & Blue teamed up with creative agency Made by Blah and Like Minded Individuals to create this innovative campaign.
All Shay & Blue products are vegan, cruelty free, sustainable, ethical and clean. Made by Blah created a campaign to reflect these truths. The films hero the ingredients, and the brand’s influencers. The influencers represent the fragrance they wear/like the most.
The music was composed and sung by up and coming artist Charlotte Cunningham, who wrote the abstract lyrics after smelling the fragrances. Print and Social uses collage art to give an epic kaleidoscopic feel. Everything in the campaign is real, including the process, reinforcing Shay & Blue’s craft and authenticity.
CREATIVE AGENCY: made by blah
CREATIVE DIRECTORS: Jim Townsend & Oli Cole
AGENCY PRODUCTION COMPANY: Like Minded Individuals
PRODUCER: Tracy Stokes
PRODUCTION ASST: Olivia Anastasiou
DIRECTOR: Jeremy Valender
PRODUCTION COMPANY PRODUCER: Emma Edwards
EDITOR: Carly Baker
DESIGNER: Gemma Lawrence
MUSIC: Charlotte Cunningham & Brendan Powers